Imagine you are not a vaper, and haven’t the slightest idea what an ecig is. You are on a plane. You see puffs of smoke several rows away. Is someone smoking on this plane? Surely no one would do that these days. But what could it be? What is burning? You begin to worry. You look around, but don’t see any flight attendants to notify. You don’t know what to do, so you alert the people around you. They get upset, and before you know it everyone on the plane is talking, shouting, getting up in their seats and wondering what is the matter. Babies are crying and cannot be calmed down. The entire plane is in a state of panic.