Today we are rolling out a new rewards program for our customers. It’s called the VIV Rewards Program. “VIV” stands for Very Important Vapers. If you’re not familiar with the term “vaper”, it’s easy to understand. A vaper is simply someone who uses electronic cigarettes.
As the popularity and presence of electronic cigarettes increases, rules surrounding them are beginning to surface. Some companies have decided to not allow their use while employees are working, while some have flat-out banned their use on company property.