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Choosing Nicotine Strength

Different people react differently to nicotine levels. Heavy smokers might not like high levels of nicotine, and light smokers might want higher levels to satisfy cravings.

Below is a general guideline for choosing a nicotine strength. If you’re new to vaping, try a couple different strengths to see which you prefer. Nicotine strength is based on amount of nicotine per milliliter.

Nicotine strength

Recommended for
0 (nicotine-free) Users wanting hand-to-mouth simulation and flavor enjoyment without nicotine.
4mg Users who smoke ultra-light cigarettes, consuming less than half a pack per day.
8mg Users who smoke ultra-light cigarettes, consuming half a pack per day or more.
11mg Users who smoke ultra-light cigarettes, consuming less than one pack per day; users who smoke light cigarettes, consuming a half pack per day.
18mg Users who smoke light cigarettes, consuming more than half a pack per day.
24mg Users who smoke full-flavor cigarettes, consuming up to a pack and a half per day.
36mg Users who smoke full-flavor cigarettes, consuming multiple packs per day.