At the end of this month, Las Vegas will become the host for this year's E-Cig Summit 2013. This free event put on by the Smoke Free Alternatives Trade Association (SFATA) is focused on multiple industry topics and issues. This is the first of the organization's ongoing e-cig industry conferences. It will be open to ecigarette manufacturers, distributors, wholesalers, retailers, and anyone interested in the industry. The main topic is "The Immediate Threat to the E-Cig Industry of FDA Substantial Equivalence Requirements."  The FDA will soon require ecig companies to prove  substantial  equivalence. This means that manufacturers must show their products are identical to commercially available ones or that they don't raise new questions about public health. Chris Venis, Executive Director of SFATA on the organization's website said "The electronic cigarette industry is at a critical crossroad...We are committed to ensuring the survival of this industry and will use every resource at our disposal to accomplish our goal." SFATA is dedicated to the advocacy, education, and reputation of the electronic cigarette industry. Through its membership, SFATA builds the networks necessary to support campaigning and research endeavors paramount to the future of the industry. SFATA's primary concern is the fair regulation of electronic cigarettes in a way that creates an even playing field for all companies in the market. For more information, visit Who: SFATA What: E-Cig Summit 2013 -  The Immediate Threat to the E-Cig Industry of FDA Substantial Equivalence Requirements When: Monday, January 28 and Tuesday, January 29, 2013 Where: Trump International Hotel Las Vegas RSVP: [email protected] Do you plan on attending this conference?