Myle Vapor Leaving US Market
Myle Vape Leaving US Market
We are sad to announce that Myle Vapor Inc. has decided to discontinue the distribution of their products in the US. As outlined in an email to their customers and retailers, “Myle Vape Inc will not sell or market its products within the United States after November 15, 2018, until further notice. Myle Vape Inc will continue to market its products internationally in those jurisdictions in which it is legally allowed to do so.”
It is always unfortunate when an established brand is forced to close their doors due to the current regulatory climate in the United States. Their flagship product was an Italian designed nicotine delivery system with a closed pod setup that held 0.9ml of vape juice and was optimized for nic salts.
Myle Vapor Inc. will continue to market their products outside of the United States in those jurisdictions which have a more favorable climate for e-cigarettes and electronic nicotine delivery systems. Their mission statement does not read like a company interested in the business of minors, “MYLÉ (my-lee) is a nicotine delivery system which mimics a similar satisfaction achieved when smoking a cigarette. Vape responsibly.”
New FDA Regulations Announced
This responsible approach provided them with no protection from the new FDA regulations on e-cigarettes. Myle made it clear that they will they will continue to work to reduce the availability of their products to minors in US, despite being compelled to abandon the market.
These steps include reaching out to distributors to help develop internal control procedures to keep their products out of the hands of minors, working with the FDA to obtain market authorization for their pod system and providing guidance to help resellers work with the FDA to reduce vaping among children. We hope this responsible approach will open the door to their eventual return.
Youth Vaping versus Overregulation
Although other pod systems are still available, the closure of Myle is a cautionary tale. The e-cigarette market is viewed as booming but the growing burden of regulations is already being felt by companies of all sizes. We cannot take our freedom to vape for granted or assume that new barriers that prevent adults from obtaining the cigarette alternatives will not have an impact on the industry.
Self-regulation is the key. Companies must show due diligence and do whatever they can to keep their products out of the hands of minors. At Vapor4Life, we take this very seriously and will continue to encourage responsibility with stringent age verification policies.