We’ve known for awhile that the UK was leaps and bounds ahead of the US when it comes to supporting vaping as a smoking alternative.Public Health England, which once gave us the oft-cited statistic that vaping is 95% less harmful than smoking, has taken another huge step to recognize the potential benefits of vaping. For its Stoptober campaign —a global push to quit smoking— Public Health England has endorsed e-cigarettes as a way to kick the habit. The fact that Public Health England endorses e-cigs for Stoptober for the first time is a major victory for vapers. Television advertisements promoting Stoptober will depict vaping as an aid for smokers in England who want a viable alternative to cigarettes. According to The Pharmaceutical Journal, the promo videos will include phrases that call vaping a “great way to combat nicotine cravings”, while acknowledging that e-cigs present “a fraction of the risk” of normal tobacco cigarettes.
BBC notes that statistics show that e-cigarettes were the “most popular tool for quitting” during Stoptober 2016. They report that more than 50% of people who quit during Stoptober did so with the aid of electronic cigarettes. Studies also showed an uptick in vapers as the percentage of smokers in the UK declined, according to the BBC.
NHS Health of Scotland is also making strides in the defense of vaping. The organization recently stated that electronic cigs were “a lot safer than cigarettes,” adding “If we are trying to help people make a decision about giving up smoking tobacco then e-cigarettes are a good option to consider.”It’ll be interesting to see what the statistics are like after the UK endorses e-cigs for Stoptober for the first time in history.