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Privacy Policy - Effective January 1, 2020

Vapor4Life is committed to protecting your personal information and being transparent about what we do with it, no matter how you interact with us. That's whether you want to shop with us, receive our newsletter, read our vaping blog, learn more about what we do, or seek information about vaping, vaping devices, or general information related to vaping.

We are committed to protecting your personal information in accordance with our responsibilities. We are required to provide you with the information in this Privacy Notice under applicable law which includes:

  • The Data Protection Act 1998, which will be replaced by the General Data Protection Regulation (EU) 2016/679 from 25 May 2018.
  • The Privacy and Electronic Communications (EC Directive) Regulations 2003.

We won't do anything with your information you wouldn't reasonably expect. 


Your California Privacy Rights

California Civil Code Section § 1798.83 permits users of our Website that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an e-mail to [email protected]

If you prefer to receive such information via regular first-class mail, please send a written request to the address below.

ATTN: Data Protection Officer
4080 Commercial Avenue
Suite A
Northbrook, Il 60062

Who We Are

Vapor4Life is a privately owned business registered and located in the United States. We sell electronic cigarettes, e-liquids and vaping accessories via our website and our retail stores and to our wholesale customers. We are based in Northbrook, Il and you can find our contact details here.

This notice, together with our website terms and conditions and our cookies policy tells you about how we collect, use and protect your personal information.


If you have any queries about our Privacy Notice, please get in touch with our Data Protection Officer:

Data Protection Officer
4080 Commercial Avenue
Suite A
Northbrook, Il 60062

Email: [email protected]
Phone: 1-847-944-8200


Your Consent

By using the Website, you consent to the collection and use of certain information in the manner we describe and agree to be bound by the terms of use as set forth herein. By logging into your cart, you consent to periodic email notifications regarding the status of your check-out process.


Changes to this Privacy Policy

If we decide to change our policies, we will post those changes on this Website. Information collected before changes are made will be secured according to the Policy in place at the time such information is collected notwithstanding future changes to this Policy. The practices and policies in this Policy replace all previous notices or statements with respect to the same subject matter. If we make any material changes, we will notify you by email (sent to the e-mail address specified in your account) or by means of a notice on this Site prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

Opt-out or Termination of User Accounts

Your Data Subject Rights entitle you to exercise the rights outlined below. For general questions or to exercise your right to terminate your user account, please contact our Data Protection Officer at [email protected].

You can opt out of email communications by clicking on the unsubscribe button at the bottom of every email we send. You can also contact our customer service department directly at [email protected] or 847-944-8200.

If users have opted out of all communication with the Website, or deleted/deactivated their account,  will not contact such users again nor will their personal information ever be used by us in any manner.


We are committed to preventing others from unauthorized access to the personal information you provide to us, and we maintain commercially reasonable procedures and technology designed for this purpose. The Website has reasonable technical and organizational security measures in place to protect the loss, misuse, or alteration of information under our control. However, we cannot guarantee that unauthorized third parties will never be able to defeat those security measures or use your personal information for improper purposes.

When our registration/order form asks users to enter sensitive information, such as credit card number, that information is encrypted and is protected with the industry standard software.

All of our users' information, not just the sensitive information mentioned above, is restricted in our offices. Only employees who need the information to perform a specific job (for example, our customer service representatives) are granted access to personally identifiable information. Finally, the servers that store personally identifiable information are in a secure environment.

How We Use Your Information

This privacy notice tells you what to expect when Vapor4Life collects personal information. It applies to information we collect about:

  • Visitors to our website
  • Customers who make purchases via our website
  • Customers who purchase from our retail store
  • People who call or email our customer services team
  • People who subscribe to our newsletter
  • Job applicants and our current and former employees
  • Individuals in relation to a data protection enquiry or complaint

In this Privacy Notice, you can also find out more about your rights as a Data Subject, how you can ask us about your personal information and what to do if you have a question or a complaint

Visitors to Our Website

When someone visits we use a third party service, Google Analytics, to collect standard internet log information and details of visitor behavior patterns. Google Analytics is compliant with all relevant privacy laws. We obtain visitor metrics to create a better user experience by obtaining information on the number of visitors to the various parts of the site, time spent on page and additional information of that nature. This information is only processed in a way which does not identify anyone. We do not make any attempt to find out the identities of those visiting our website, nor does the Google Analytics platform.

In order to improve guest online and mobile shopping experiences, help with fraud identification, verify the customer is of legal age and to assist our guest relations representatives in resolving issues guests may experience in completing online purchases, we use tools to monitor certain user experience information; including login information, IP address, data regarding pages visited and ads clicked, specific actions taken on pages visited (e.g., information entered during checkout process), browser and device information.

In situations where we want to collect personally identifiable information, it will be clearly stated. In such a situation, we will explain the information we are trying to collect, what will intend to do with it and the safeguards that are in place to protect your privacy.  

Use of Cookies

Cookies are small text files that websites send to your computer. A cookie can be thought of as an Internet user's identification card. They let the website know when the user has returned. This lets the site bring up information relevant to that user, for example your name, past orders etc.

Cookies make the interaction between users and websites faster and easier. Without cookies, it would be very difficult for a website to allow a visitor to fill up a shopping basket or to remember the user's preferences or registration details for a future visit. The Vapor4Life website uses cookies to allow customers to move from one part of the web site to another and to add items to the shopping basket without having to login repeatedly.

Cookies are not computer programs, and can't read other information saved on your hard drive. They cannot be used to disseminate viruses, or get a user's email address etc. They only contain and transfer to the website as much information as the users themselves have disclosed to that website. It is possible to opt out of cookies via your browser’s cookie settings, but if you do this you will not be able to shop from the Vapor4Life website as the functions of the website are dependent on cookies. Please note that cookies are computer specific, so if you log on to any site from a different computer, the cookie settings on that computer will apply.

Your web browser will have additional information and settings that allow you to manage and disable cookies on your computer.

When you visit our sites, cookies are either served directly by us, or by our business partners. Here is a description of the different kind of cookies we use.

Essential cookies

These cookies allow you to use the basic functionality of our website. For example, browsing our products, ordering and paying for items, checking your account information and viewing your order history.

Performance cookies

They allow us to get to know how you use our website. They are used to analyze visitor information such as usage, visitor numbers and help us see how effective our advertising is and to understand what you like. We also use this information to help improve our website, make our marketing more relevant and improve the user experience.

Functionality cookies

They allow us to provide additional functionalities to the website, and will retain some settings information. Whilst not essential for the functionality of our site, they do enable extra features that should improve your shopping experience.

Targeting cookies

We also use cookies to track visitors' interest in our products. We may use this to understand what most appeals to our customers so we can make our offers as appropriate as possible. Browsing behavior is also used to create relevant banner advertising with product recommendations that we believe best relate to the items you viewed on our website. These banners are then served across other websites that you may visit, typically news sites, video sites and blogs. This process is called behavioral advertising and although the adverts are individually tailored to each visitor, all cookie data is anonymized and stored temporarily. Additionally, all banners of this type feature an “I” icon that provides more information from each advertising network and instructions on how to opt out. We also use the browsing behavior data to create personal product recommendations on our website, our marketing emails and in our printed catalogue.

Internal Website Searches

Our website search is powered by Nextopia. Nextopia’s privacy policy can be viewed here. Search queries and results are logged anonymously to help us improve our website and search functionality. No user-specific data is collected by either Vapor4Life or any third party.

Social Media Widgets

Our sites may include social media features, such as the Facebook Like button, Google Plus, Pinterest, and Twitter widgets. These features may collect information about you such as your IP address and which page you’re visiting on our site. They may set a cookie or employ other tracking technologies to accomplish this. Social media features and widgets may be hosted by a third party. Your interactions with those features are governed by the privacy policies of the companies that provide them.

Customers Who Purchase From Us Via Our Website

When you make a purchase, we need certain information from you in order to fulfil our contract with you. This includes your name and address, telephone number and payment information. We require your telephone number in case we need to get in touch with you about your order or if there are any issues verifying your age as below.

We will not pass your personal information on to any third parties for marketing purposes or for any reason not connected with the fulfilment of your contract with us. We will not use your telephone number or email address to market our products to you without your specific consent, and you can withdraw your consent at any time by unsubscribing from emails, by calling our customer service team or emailing [email protected]

We also require your email address so we can send you order acknowledgments and updates. Your email address is used to create your customer account. On the first occasion that you purchase from us, we also have a legal obligation to verify that you are of legal age to purchase electronic cigarettes, ejuice and related vaping accessories in your respective place of residence.

Age verification is provided by Veratad Technologies, LLC. Veratad is an identity verification and compliance software and services company. They are a data controller using data already held in their records to order to verify that the customer is of legal purchase age or to advise that they are unable to confirm this. We record that a customer’s age has been successfully verified in your customer account so you don’t need to go through the process again on subsequent purchases provided you log in each time. We do not store any information other than the result and information given to us as part of the checkout process. Veratad may record that a verification has been provided to us. Here is information on Veratad’s privacy policy. We are advised by Veratad that any such check will have no effect on your credit score.

Your name and address will be shared with our delivery service providers which include FedEx and the United States Postal Service in order to deliver your purchase. Delivery services act as data controllers in their right and may use any data provided in order to arrange delivery or to provide delivery or tracking information. This would include information such as individual recipients’ names and addresses, email addresses and phone numbers if provided.

Here is FedEx’s privacy policy and the United States Postal Service privacy policy is here.

Website development, support and maintenance are undertaken by Farshore who act as a data controller on our behalf in order to help us improve our website and functionality. We have entered into an agreement with Far Shore, who have undertaken to keep your personal information secure and comply with all EU, US and UK data protection standards and requirements. Here is the Far Shore privacy policy. Their access to private information is limited by the scope of their involvement and audited.

You can find more information on what information we collect and how long we keep it in our Data Retention Schedule. 

Customers Who Purchase From Our Retail Store

In order to complete our contract with you, when you make a purchase using a payment card, certain information will be processed by our website using, a subsidiary of VISA, and your card payment services provider. All card payment information is protected to Payment Card Industry Data Security Standards. We do not retain a copy of this on our systems. Here is the privacy information of  In order to protect your privacy, additional payment gateway and fraud prevention support is provided by Humboldt.

You may also consent to give us your email address but this is optional. We will ask if you consent to receiving our newsletters in order to receive promotional pricing. If you do consent, you can opt out of receiving newsletters at any time by using the “unsubscribe” link provided. You can unsubscribe and request your data to be deleted by contacting [email protected]. Please note that we will take reasonable steps to verify your identity before proceeding with your request.

Submission of Information and/or Materials

If you voluntarily choose to provide your personal information, this information is covered under our Privacy Policy. Vapor4Life in no way encourages users to disclose private information on publicly accessible portions of this Website. Vapor4Life and its directors, officers, employees, and agents are not liable for the disclosure of any personal information which you voluntarily include on the Website. You have no legitimate expectation of privacy in any information which you voluntarily disclosed in forums, comment sections, product reviews and other publicly accessible areas. Although we do moderate these areas, by voluntarily disclosing such information you may waive any constitutional, statutory, or common law right to privacy which you might otherwise claim in such information.

Direct Marketing

We will only send you marketing information by email, or phone if you have given us specific consent. If you withdraw your consent and then subsequently opt-in to receive marketing information again, then your most recent preference may supersede. Unsubscribe links are available on every email, and you can contact us directly to unsubscribe.

People Who Call Our Customer Service Team, Contact Us Via Social Media or Email Us

Phone calls

When you call our customer services team we may record information about your call including your name and telephone number and the reason for calling. If you place an order over the phone for the first time or if you are having difficulties ordering online, we may take information from you for the purpose of carrying an age verification check which we are required to do by law before you can purchase electronic cigarette items from us.

Age verification is provided by Veratad, who act as a data processor on our behalf. We record the result but not the detailed information in your customer account (unless the information is also required for the purpose of completing your order, e.g. your name and address).

Social Media

We use a third party provider, Sprout Social, to manage our social media interactions.
If you send us a private or direct message via social media the message will be stored by Sprout Social for three months. It will not be shared with any other organizations. Click here to view Sprout Social’s privacy policy.


We use Transport Layer Security (TLS) to protect email traffic. If your email service does not support TLS, you should be aware that any emails we send or receive may not be protected in transit.

We will also monitor any emails sent to us, including file attachments, for viruses or malicious software. Please be aware that you have a responsibility to ensure that any email you send is within the bounds of the law.

We use a third party provider, Google Inc., to provide our email server. Here is a link to Google’s privacy policy. We have also entered into an agreement with Google who have undertaken to keep your personal information secure in line with European Union data protection standards and requirements.

Newsletter Subscribers

We will only send you emails if you have demonstrated your consent by opting in (by ticking a box or clicking a button in an email). You may unsubscribe at any time by clicking the unsubscribe link in any of our emails.

We use a third party provider, Dotdigital to deliver our email newsletters. We gather statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our e-newsletter. We have entered into a data processing agreement with Dotdigital where they have undertaken to comply with the GDPR and data protection legislation. For more information, please see Dotdigitals’s privacy notice. 

Your Rights as a Data Subject

At any point while we are in possession of or processing your personal data, you, the data subject, have the following rights:

  • Right of access – you have the right to request a copy of the information that we hold about you.
  • Right of rectification – you have a right to correct data that we hold about you that is inaccurate or incomplete.
  • Right to be forgotten – in certain circumstances you can ask for the data we hold about you to be erased from our records.
  • Right to restriction of processing – where certain conditions apply to have a right to restrict the processing.
  • Right of portability – you have the right to have the data we hold about you transferred to another organization.
  • Right to object – you have the right to object to certain types of processing such as direct marketing.
  • Right to object to automated processing, including profiling – you also have the right to be subject to the legal effects of automated processing or profiling.
  • Right to lodge a complaint with your national data protection authority if your privacy rights are violated.  
  • All of the above requests will be forwarded on should there be a third party involved in the processing of your personal data. 

Access to Personal Information

Our goal is to be as open as we can be in terms of giving people access to their personal information. Individuals can find out if we hold any personal information by making a ‘subject access request’ under the Data Protection Act 1998. If we do hold information about you we will:

  • Give you a description of it;
  • Tell you why we are holding it;
  • Tell you who it could be disclosed to; and
  • Let you have a copy of the information in an intelligible form.

To make a request for any personal information we may hold about you, you need to put the request in writing addressing it to our Data Protection Officer, or writing to the address provided below. Before complying your request, we will need to confirm your identity as far as reasonably possible. For example, we may ask you to confirm details so we can check it against the data we hold.

If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.

If we do hold information about you, you can ask us to correct any mistakes by, once again, contacting the Data Protection Officer at [email protected]

Complaints or Queries

We try to meet the highest standards when collecting and using personal information. For this reason, we take any complaints we receive about this very seriously. We encourage people to bring it to our attention if they think that our collection or use of information is unfair, misleading or inappropriate. We would also welcome any suggestions for improving our procedures.

This privacy notice was drafted with brevity and clarity in mind. It does not provide exhaustive detail of all aspects of Vapor4Life’s collection and use of personal information. However, we are happy to provide any additional information or explanation needed. Any requests for this should be sent to the address below.

If you want to make a complaint and reside in Europe, the EDPS can be contacted here:

Links to Other Websites

This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

Changes to this Privacy Notice

We keep our privacy notice under regular review. This privacy notice was last updated on June 2nd, 2019.

Contact Us

If you want to request information about our privacy policy you can email us at [email protected] or write to:

Data Protection Officer
4080 Commercial Avenue
Suite A
Northbrook, Il 60062

Copyright © 2008-present Vapor4life, Inc. All rights reserved.